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Good points. The target market is specific to people who work on cars, whether it's their own or professionally. This assumes a certain level of knowledge about
by Lukeas14 11y ago
Good points. The target market is specific to people who work on cars, whether it's their own or professionally. This assumes a certain level of knowledge about the subject and possibly a realization about how the product would help them. We could certainly do a better job of explaining the user benefits to a more general market.
- davemel37 11y agoIn general it's a mistake to assume your audience understands something about your product that you think is obvious or intuitive...even if most car guys do understand the value proposition...why exclude the rest of the market?