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Maybe this resonates with "car guys" but I have no idea what you do or why I should join/contribute from the landing page. You seem to be asking for something
by davemel37 11y ago
Maybe this resonates with "car guys" but I have no idea what you do or why I should join/contribute from the landing page.
You seem to be asking for something but not explaining why I or your users should Give you the data you want.
If this page is getting lots of signups...I would guess many of them are signing up because they want answers to those questions...but might have no interest in converting into users... I would be wary of opt ins that come looking for something unspecififed because many will immediately be disappointed when they don't find the answers on the other side of the opt in form.
- Lukeas14 11y agoGood points. The target market is specific to people who work on cars, whether it's their own or professionally. This assumes a certain level of knowledge about the subject and possibly a realization about how the product would help them. We could certainly do a better job of explaining the user benefits to a more general market.
- davemel37 11y agoIn general it's a mistake to assume your audience understands something about your product that you think is obvious or intuitive...even if most car guys do understand the value proposition...why exclude the rest of the market?