True, that's always the best bet and why, despite my admiration for the company, I have hardly any Apple products. However, I find it interesting from a busine

True, that's always the best bet and why, despite my admiration for the company, I have hardly any Apple products. However, I find it interesting from a business marketing point of view. Apple had their marketing impossibly perfect over the last decade. This feels like a step away from that. Cheers,