> Even if no one buys it, Apple Watch Edition helps increase the luxury and fashionability of all the Apple Watch models. No it doesn't. The Apple Watch Editio

> Even if no one buys it, Apple Watch Edition helps increase the luxury and fashionability of all the Apple Watch models. No it doesn't. The Apple Watch Edition by appearing on the wrists of celebrities and fashion designers helps makes all smartwatches less geeky and more mainstream but only the Edition is seen as luxurious. The aluminium Sport is now the cheap low class Watch in comparison to the fashionable Edition. Moto 360 (made with metal and leather straps) has no such connotation. I'm still not convinced Apple had to go this route to appeal to celebrities and chinese, after all they use aluminium iPhones instead of gold Vertu phones. Many celebrities wear plastic Beats headphones and fitbits. I'm confused why Apple wants to turn into a luxury brand (besides the extremely high margins of course).