I think that's point. I've never associated Apple as a "luxury" brand. Luxury in my mind is never necessarily the best. I know that. Whereas before I almost mi

I think that's point. I've never associated Apple as a "luxury" brand. Luxury in my mind is never necessarily the best. I know that. Whereas before I almost might have automatically seen Apple as the best. So for Apple to want to be seen as Luxury risks bringing baggage to their brand. But again, who cares. They don't serve me as a single individual. Have a good one, cheers.