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I found the evidence in the article to be less than persuasive. The cited study found black to be the most luxurious color in those markets but obviously there
by Steko 12y ago
I found the evidence in the article to be less than persuasive. The cited study found black to be the most luxurious color in those markets but obviously there is no black phone or black edition variant. I'll also note that Apple has quite often historically used black without being accused of pandering to Asian tastes. No equivalent study for the west is offered as a contrast, probably because gold and silver would also be high on the list. The western designer cited as not liking Apple's turn to gold wears ... a gold (colored) watch.
- wodenokoto 12y agoI think it is implied that black is a favourite color in the west as well. So black devices is just pandering to everyone, which is why the white iPod was kinda revolutionary colorwise. Everybody else was doing black or dark devices and here comes Apple with signature white earphones and device.
- Steko 12y agoIt's not a coherent argument to say 'Apple is moving away from black/white because Asians associate luxury with gold' when your own citation says that 'Asians actually associate luxury with black to a higher degree'. I also found strange the whole bit about 'white and funerals in Asia' which he promises more on later than later spends fewer actual words on the topic then he did on the promise to give more details lol.