If you want an effective landing page, you need an effective "Elevator Pitch". Suppose you just got on an elevator with some guy in an expensive suit with a Ro

If you want an effective landing page, you need an effective "Elevator Pitch". Suppose you just got on an elevator with some guy in an expensive suit with a Rolex watch. Just to be polite he says "What do you do?" You've got until he gets off the elevator to score funding for your company. I've come up with effective elevator pitches in the past but not having such luck with what I'm working on now. :-( If you do have at least an attempt at one, use it for your landing page's meta description as well as the first paragraph after your title element. For the whole thing to show up in the search engines it must be 160 characters or less.