I think at this stage we need to consider this a part of how the internet works. I'm far from an expert, but I do think that the majority of legislative effort

I think at this stage we need to consider this a part of how the internet works. I'm far from an expert, but I do think that the majority of legislative efforts as well as many initiatives from browser makers are approaching this wrong. Privacy, as much transparency as possible and optional setting for anything that comes with a trade-off need to be built into the browser, and not as a request sent to websites. Transacting, being logged in, and certainly browsing are not inherently hindered by privacy. It's up to users (or their browser really) to demand it, in the economic sense of demand. For now, there is no cost to this kind of tracking so it happens almost by default. Moral or even legislative pressure will not have the same effect as economic pressure. The decision to protect users privacy or not needs to come with costs.