Many of the responses are based purely on aesthetics, without taking context into account. What's the goal of the landing page? Who's the firm behind it? What t

Many of the responses are based purely on aesthetics, without taking context into account. What's the goal of the landing page? Who's the firm behind it? What type of product are they advertising? In general, when I arrive on a landing page, I'm thinking: * What does your product do? * Why would I want to get it? * How do I get it? Sometimes, I already know the answers to one or more of those questions when I arrive. In the case of Apple's Macbook Pro page (http://www.apple.com/mac-pro/ http://www.apple.com/mac-pro/) I already know the answers to all three questions, so it's about generating desire when I look at it. In the case of Stripe, I want to know why I would use it over Paypal or building my own Gateway. In the case of http://www.getjustlanded.com/ http://www.getjustlanded.com/, I need all of the answers when hitting the landing page (and it does a good job of answering them).