They really know their target market. People who would consider buying one are probably on high spec machines with big monitors, and really motivated by amazing

They really know their target market. People who would consider buying one are probably on high spec machines with big monitors, and really motivated by amazing design. It's also not an impulse buy, so call to action doesn't need to be so strong. Plus it's Apple, so need to do any "We are Apple, a computer manufacturer based in..." type stuff. If the average app-maker did landing pages like this, conversion rates would be appalling.