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I Don't think the bitcoin one gives the audience enough control over what they are seeing. It's nice to be able to scroll up and down the page to get a feel of
by drew-y 11y ago
I Don't think the bitcoin one gives the audience enough control over what they are seeing. It's nice to be able to scroll up and down the page to get a feel of the features. That one you have to sit through an animated sequence. I almost instinctively closed the page.
- RickS 11y agoIt's definitely a divisive technique. I found myself trying to scroll down as well, and when I realized I couldn't, the second wave of animations snapped my attention back to the top, and I said "well, let's see what this is about". I think walkthroughs like that one rely on the "aha" moment. Once they had my attention, it was an impressive, easy to follow, informative mini-tour. It's getting that buy-in that's tough. While I imagine it turns many people off, I also assume that those people have low interest in what the page is about. So in that way, there's a sort of upfront filtration, where the people who aren't very interested get turned off, but the people who are watching intently get a better-than-usual payoff. I'd really like to see the research that went into the page. Stripe's design team is on point, so my guess is that they did their homework.