I know generally what I'm looking for in a company, but unless I personally know someone who works there and I'm tight enough with them to get real information,

I know generally what I'm looking for in a company, but unless I personally know someone who works there and I'm tight enough with them to get real information, I'm stuck with whatever they tell me plus hopefully glassdoor, at best. And many companies actively lie on glassdoor: I know of two personally. During the interview process, the company is selling themselves just as much as you are selling yourself.