I would know what NOT to do... Don't sell out with so much advertising that the site becomes unusable (myspace) and don't get too Orwellian because people may n

I would know what NOT to do... Don't sell out with so much advertising that the site becomes unusable (myspace) and don't get too Orwellian because people may not value their privacy as much as they did a decade or two ago but there's still a line you can cross.