> Some critics will say Coca-Cola made a marketing mistake. Some cynics will say we planned the whole thing. The truth is we are not that dumb and we are not th

> Some critics will say Coca-Cola made a marketing mistake. Some cynics will say we planned the whole thing. The truth is we are not that dumb and we are not that smart. I'm never sure how to interpret this statement. What is the middle ground between making a marketing mistake and planning the whole thing? If they were not dumb enough to bring a product to market that everyone would soon hate, and not smart enough to predict that this would wind up making everyone love them for bringing the original back, then...wouldn't they have not introduced New Coke in the first place?