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For context, there is an "urban legend"[1] that when Coca Cola was first introduced into China, a "marketing blunder" was made such that the name translated as
by nkurz 12y ago
For context, there is an "urban legend"[1] that when Coca Cola was first introduced into China, a "marketing blunder" was made such that the name translated as "Bite the Wax Tadpole". The parallel name for New Coke (under the worst possible marketing plan possible) would thus be "Bite the New Wax Tadpole". Amusing, but definitely obscure.
[1] http://www.bitethewaxtadpole.com/bitethewaxtadpole.htm http://www.bitethewaxtadpole.com/bitethewaxtadpole.htm
- ezequiel-garzon 12y agoThanks for the reference. The website, and the company behind it, are almost as interesting as the Coca-Cola story! I guess they're still active and offering hosting and web design, but definitely stuck in the year 2000.