As the original article mentioned, they spent a lot of resources miniaturizing the math circuits for the relatively unsuccessful Cricket watch. This is talking

As the original article mentioned, they spent a lot of resources miniaturizing the math circuits for the relatively unsuccessful Cricket watch. This is talking about their idea to "save Cricket" and get some more value out of the work they put in by transplanting all of the internals of the watch into a separate pocket calculator product which might be more successful than the watch.