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That's a fair analysis. Jeff Powers, co-founder of Occipital (the company that makes the #1 bar code scanning app in the iPhone app store), actually just left
by ksowocki 17y ago
That's a fair analysis. Jeff Powers, co-founder of Occipital (the company that makes the #1 bar code scanning app in the iPhone app store), actually just left a comment on the article mentioning that they got a bump in sales from the Google logo.
So, while I agree that the attention was momentary and fickle (as most internet traffic is), I do still think that there is opportunity for some to turn the traffic (and the curiosity of consumers that it represents) into intent, and then into value.
- patio11 17y agoLooking at the stats, we had at least 1000 extra new users for RedLaser on that day as a result (even though it can't scan that format). I am going to assume that the overwhelming majority went for the free trial version, rather than the one which costs a whole $1.99. They are not going to convert, because they don't need a bar code reader and, even if they did, they don't need RedLaser. But supposing, fairly generously, that 5% of them converted, that would pay for about one hour of engineering time. I suppose that pays for you Tweeting about it or taking notice of it on your blog, but not much more than that.
- ksowocki 17y agoActually Red Laser doesn't even have a free version.
- patio11 17y agoWow. I have to admit, if you are correct and that is 1,000 extra paying customers in a day, I am suitably impressed. (Not that $2,000 will make or break large businesses but, hey, that would be five months of rent for me.) However, an article from their blog as of August suggests that there is a free beta version, and their web site lists a free SDK. http://occipital.com/blog/ http://occipital.com/blog/ If it is 1,000 marginal sales, break out the party hats, but if it is 20 sales and 500 beta downloads and 480 SDK downloads...