3 ms·

How much is a themed Google logo worth?

25 points by ksowocki 17y ago

cma 17y ago
I'd be interested to know how many Droid sales were made via the frontpage link.
- jrockway 17y ago
  Probably not many. Buying a new phone is an expensive proposition that involves paying $200, terminating a legal contract, signing a new legal contract, etc., etc. That is a lot more effort than clicking two links (which is what happens if you click the themed logo and click the first result).
- ksowocki 17y ago
  Their homepage has huge distribution potential for all of their initiatives.. I find myself wondering how many copies of Chrome get downloaded from the Google homepage as well...
mpk 17y ago
So .. how much is a themed Google logo worth, other than 'quite a bit'?
- ksowocki 17y ago
  That's up for speculation.
pmandia 17y ago
more than most people make in a lifetime.
patio11 17y ago
I find that people persistently overestimate the worth of "traffic". "Traffic" has no value. Intent has value. To what extent does clicking on the Google logo demonstrate intent for a commercial transaction? I'm guessing "close to zero". Yay, your bar code site got 100,000 viewers who are not in the market for bar code solutions. That and $3 will pay for my morning cup of coffee. (To the extent there is any value, it is leveraging the momentary and fickle attention of the Internet mayflies to get links, which will have SEO value long after the few seconds of fascination have passed.)
- ksowocki 17y ago
  That's a fair analysis. Jeff Powers, co-founder of Occipital (the company that makes the #1 bar code scanning app in the iPhone app store), actually just left a comment on the article mentioning that they got a bump in sales from the Google logo. So, while I agree that the attention was momentary and fickle (as most internet traffic is), I do still think that there is opportunity for some to turn the traffic (and the curiosity of consumers that it represents) into intent, and then into value.
  - patio11 17y ago
    Looking at the stats, we had at least 1000 extra new users for RedLaser on that day as a result (even though it can't scan that format). I am going to assume that the overwhelming majority went for the free trial version, rather than the one which costs a whole $1.99. They are not going to convert, because they don't need a bar code reader and, even if they did, they don't need RedLaser. But supposing, fairly generously, that 5% of them converted, that would pay for about one hour of engineering time. I suppose that pays for you Tweeting about it or taking notice of it on your blog, but not much more than that.
    - ksowocki 17y ago
      Actually Red Laser doesn't even have a free version.
      - patio11 17y ago
        Wow. I have to admit, if you are correct and that is 1,000 extra paying customers in a day, I am suitably impressed. (Not that $2,000 will make or break large businesses but, hey, that would be five months of rent for me.) However, an article from their blog as of August suggests that there is a free beta version, and their web site lists a free SDK. http://occipital.com/blog/ http://occipital.com/blog/ If it is 1,000 marginal sales, break out the party hats, but if it is 20 sales and 500 beta downloads and 480 SDK downloads...
- tomjen2 17y ago
michael_dorfman 17y ago
In the case of Sesame Street, let's not forget that the Google logo coincided with a large amount of press coverage of Sesame Street's 40th Anniversary, quite independent of Google.
sammcd 17y ago
I was hoping this article would answer the question in the title. I am very let down by this article, and its status on the front page. This post is simply, "Hey here are some graphs that show a jump in traffic".

25 points by ksowocki 17y ago

cma 17y ago

I'd be interested to know how many Droid sales were made via the frontpage link.

jrockway 17y ago
Probably not many. Buying a new phone is an expensive proposition that involves paying $200, terminating a legal contract, signing a new legal contract, etc., etc. That is a lot more effort than clicking two links (which is what happens if you click the themed logo and click the first result).
ksowocki 17y ago
Their homepage has huge distribution potential for all of their initiatives.. I find myself wondering how many copies of Chrome get downloaded from the Google homepage as well...

mpk 17y ago

So .. how much is a themed Google logo worth, other than 'quite a bit'?

ksowocki 17y ago
That's up for speculation.

pmandia 17y ago

more than most people make in a lifetime.

patio11 17y ago

I find that people persistently overestimate the worth of "traffic". "Traffic" has no value. Intent has value. To what extent does clicking on the Google logo demonstrate intent for a commercial transaction? I'm guessing "close to zero". Yay, your bar code site got 100,000 viewers who are not in the market for bar code solutions. That and $3 will pay for my morning cup of coffee. (To the extent there is any value, it is leveraging the momentary and fickle attention of the Internet mayflies to get links, which will have SEO value long after the few seconds of fascination have passed.)

ksowocki 17y ago
That's a fair analysis. Jeff Powers, co-founder of Occipital (the company that makes the #1 bar code scanning app in the iPhone app store), actually just left a comment on the article mentioning that they got a bump in sales from the Google logo. So, while I agree that the attention was momentary and fickle (as most internet traffic is), I do still think that there is opportunity for some to turn the traffic (and the curiosity of consumers that it represents) into intent, and then into value.
- patio11 17y ago
  Looking at the stats, we had at least 1000 extra new users for RedLaser on that day as a result (even though it can't scan that format). I am going to assume that the overwhelming majority went for the free trial version, rather than the one which costs a whole $1.99. They are not going to convert, because they don't need a bar code reader and, even if they did, they don't need RedLaser. But supposing, fairly generously, that 5% of them converted, that would pay for about one hour of engineering time. I suppose that pays for you Tweeting about it or taking notice of it on your blog, but not much more than that.
  - ksowocki 17y ago
    Actually Red Laser doesn't even have a free version.
    - patio11 17y ago
      Wow. I have to admit, if you are correct and that is 1,000 extra paying customers in a day, I am suitably impressed. (Not that $2,000 will make or break large businesses but, hey, that would be five months of rent for me.) However, an article from their blog as of August suggests that there is a free beta version, and their web site lists a free SDK. http://occipital.com/blog/ http://occipital.com/blog/ If it is 1,000 marginal sales, break out the party hats, but if it is 20 sales and 500 beta downloads and 480 SDK downloads...
tomjen2 17y ago

michael_dorfman 17y ago

In the case of Sesame Street, let's not forget that the Google logo coincided with a large amount of press coverage of Sesame Street's 40th Anniversary, quite independent of Google.

sammcd 17y ago

I was hoping this article would answer the question in the title. I am very let down by this article, and its status on the front page. This post is simply, "Hey here are some graphs that show a jump in traffic".