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Some background on their rationale: https://medium.com/@noah_weiss/the-lego-block-exercise-4c7d60eeb38f https://medium.com/@noah_weiss/the-lego-block-exercise-4

• exstudent2 11y ago
  It reads like they keep wanting to back the product into their theories regardless of if there's a market for it or if their existing user base wanted those changes. My personal feeling was they discovered that the gamification angle was successful but the market wasn't huge so they got pressured into a change in direction to a (theoretically) larger market by their investors. All of these interviews and pontifications seem like justification for that move. It doesn't seem to have worked out well.