It's all about what's in it for the company or the executive that has to pony up the funds. Want to donate to the w3, but the company isn't sold on it? Are you

It's all about what's in it for the company or the executive that has to pony up the funds. Want to donate to the w3, but the company isn't sold on it? Are you competitors a part of w3? If so, why? If not, what could your company get out of it that could be helpful? Business decision are based on a few drivers: 1) passion 2) ego 3) talking points 4) ROI 5) strategic objectives If you can't plant the seeds as to how the donation aligns with one or more of the aforementioned points, it probably won't happen. For example, if your company wants to hire more technical talent: 5 If your boss likes to speak at events or be involved in cross functional, cross industry teams, for whatever reason: 1 or 2 If a leader needs to demonstrate "out side of the box thinking " or "good corporate / community partnerships": 3 If your leader can make the company more money, or otherwise put the company in a better position by influencing the next generation of XYZ's standards: 4 or 5 That's how you put your best effort forward, but that still may not get the funds flowing. Best of luck!