infinite scroll has proven to increase page views and reduce bounce rates on news sites. http://www.poynter.org/news/mediawire/257466/time-coms-bounce-rate-dow

infinite scroll has proven to increase page views and reduce bounce rates on news sites. http://www.poynter.org/news/mediawire/257466/time-coms-bounce-rate-down-15-percentage-points-since-adopting-continuous-scroll/ http://www.poynter.org/news/mediawire/257466/time-coms-bounc... it's not about the technology. it's about where and when to implement it.