Top level executives get bored and feel ineffective and look for things to do. CEOs especially can fall victim to wanting to be "bold" and being obsessed with w

Top level executives get bored and feel ineffective and look for things to do. CEOs especially can fall victim to wanting to be "bold" and being obsessed with whatever their idea of being a leader is at the time. They read articles and books which are written for them full of buzzwords and pseudo-science, and use these to justify taking action which they believe firmly will make a big difference, but really amounts to rearranging furniture. Just read the linked email. It's non-stop buzzwords and references to "the book". This is the talk of a cult member not someone acting rationally. If you didn't know this was a CEO of a successful corporation, and instead you were told it was an internal Scientology memo, would you doubt it? Self Management may or may not be a good way to run a company (it probably largely depends on the company), but there should be rational, compelling reasons for why it's the way to go. The articles included in the email are just Malcolm Gladwell style pseudoscience meant to lull top level executives into a hypnotic state of euphoria.