I don't have figures but strongly suspect the latter. You are underestimated the technical ability and drive of apple users, you must understand that most comp

I don't have figures but strongly suspect the latter. You are underestimated the technical ability and drive of apple users, you must understand that most computer users are normal people (including apple). Those ads you see on TV for apple are meant for those same people that the Windows 7 ads are meant for. On another idea from the quote you took if say apple came out with a TV option under a monthly fee and at the same time google came out with an alternative that was free but had an ad every 15 minutes or something along the lines google, the company who can spend and spend and has the market support, would come out on top even if they had the lesser service. No one should ever underestimate the power of free.