The really interesting part of this article for me is that they are adopting such an approach even though they are a public company. The previous adopters that

The really interesting part of this article for me is that they are adopting such an approach even though they are a public company. The previous adopters that I'd heard of were all private, and I never could quite figure out how they intended to handle the compliance requirements that come with being a public company (e.g. to prevent insider trading).