It's an interesting question because many more well know startups use AWS (Airbnb, Pinterest, Etsy, Spotify). Amazon has a webpage specifically to highlight the

It's an interesting question because many more well know startups use AWS (Airbnb, Pinterest, Etsy, Spotify). Amazon has a webpage specifically to highlight them: http://aws.amazon.com/start-ups/ http://aws.amazon.com/start-ups/. It's hard to imagine that Instacart would be the startup that would be offered as an example by Amazon or the reporter's network. It wouldn't surprise me if reporter was friends with the founders.