They are shifting away on their reliance of selling the OS to make their money. Putting "Windows" first was part of what was tearing Microsoft apart from the i

They are shifting away on their reliance of selling the OS to make their money. Putting "Windows" first was part of what was tearing Microsoft apart from the inside and was looking to leave it in the past. They no longer put that much weight on selling Windows licenses. I hear Windows 10 is even going to be a free upgrade, a la OSX. So what they gain from all of this is getting back into the ring. It also polarizes Windows to a desktop OS (where it belongs) vs Server OS.