Well, granted, piracy's going to happen nonetheless, and it's still going to be a niggling issue no matter how you look at it. Two ways to curtail it: give the

Well, granted, piracy's going to happen nonetheless, and it's still going to be a niggling issue no matter how you look at it. Two ways to curtail it: give the foundation parts away for free and charge what people are willing to pay for the rest. Support's easy as sin to scale. Certification programs are a good way to accomplish this; they establish a trust chain and also provide yet another revenue stream to take advantage of. Maybe your customers would rather purchase a support contract through one of your Certified Professionals® instead for one reason or another. A good use case would be because your customers feel most comfortable dealing with someone who can speak French, but you only provide support in English and German.