That's what I came to say. The job of Google is to interpret and return relevant results. If you're looking for the designer, then you'll need to tack on 'des

That's what I came to say. The job of Google is to interpret and return relevant results. If you're looking for the designer, then you'll need to tack on 'designer' to the search. I was watching one of those 'investor pitch TV shows' on TV, and a young girl was pitching her site, which was named using a misspelled word (presumably to secure a domain name otherwise unavailable). If I was on that panel, I would have told her to go back to the start and find a new name and branding. She even admitted on the show that she wasn't turning up in results because of auto-correct spelling. These days, you can't pick company names or brands that closely match something else. You are better off starting with a completely new word than trying to misspell something slightly.