Well said, I think a lot of people (especially teenagers and young adults) form bonds based on their affinity to certain brands. IMHO, they haven't really devel

Well said, I think a lot of people (especially teenagers and young adults) form bonds based on their affinity to certain brands. IMHO, they haven't really developed a strong sense of self and an identity just yet, so it is easier for them to find community this way. But I don't think that forming bonds this way, or attempting to, is sustainable in the long run. Like you alluded to, those friendships are superficial at best.