Exactly. And while I do think this is a shitty thing of Apple to do, I can't help but feel some Schadenfreude as well, given Pebble's treatment of Microsoft[1].

Exactly. And while I do think this is a shitty thing of Apple to do, I can't help but feel some Schadenfreude as well, given Pebble's treatment of Microsoft[1]. I'm also wondering if this kind of thing will happen to app developers who support other watch/band manufacturers on multiple platforms? There are a lot of fitness bands out there with multi-platform support. [1]Microsoft took on the bulk of the financial and research hurdles in bringing Pebble support to Windows Phone, but the Pebble CEO said more or less "fuck you, I hate Microsoft because reasons" and shuttered the deal: http://www.windowscentral.com/pebble-microsoft-and-what-could-have-been-windows-phone http://www.windowscentral.com/pebble-microsoft-and-what-coul...