Keep in mind they attracted some amount of regulatory attention via their "no third party frameworks" rule, even in the US. http://www.macrumors.com/2010/08/10

Keep in mind they attracted some amount of regulatory attention via their "no third party frameworks" rule, even in the US. http://www.macrumors.com/2010/08/10/european-commission-joins-investigation-of-apples-flash-exclusion-policies/ http://www.macrumors.com/2010/08/10/european-commission-join... I agree that they're unlikely to be spanked under antitrust rules--unless they end up dominating the smart watch market, in which case they'll be very vulnerable, but they're not there yet. But even if they don't fall under those rules, they're definitely under scrutiny. Plus, Apple is definitely heading where Microsoft was: perceived as big enough to be the public's favorite piñata. That may ultimately be a bigger problem for them than any business realities.