The television networks have not accepted a viable internet distribution system. Until that happens, Apple and others will continue developing treats to entice

The television networks have not accepted a viable internet distribution system. Until that happens, Apple and others will continue developing treats to entice them. Consider the recording industry. Apple had to use DRM that made purchases feel like the familiar single copy sale of the industry. Eventually the music industry got over that and adapted to unlocked sales. The television networks or studios will be happier with ads in their internet distributed product, since it is how they work. Maybe they will get over it with time and accept a model that people prefer, or maybe people will prefer to serve the advertisers instead of paying for the content. Time will tell.