3 ms·

Sony is a great example of this.

• jjoonathan 11y ago
  Did the PR hit actually translate into a monetary hit and eat into their profits?
  • thaumaturgy 11y ago
    I don't know about the cost of the negative PR, but the compromise itself cost them $15 million in real costs (http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-sony-hack-cost-20150204-story.html http://www.latimes.com/entertainment/envelope/cotown/la-et-c...) and potentially much more (http://www.reuters.com/article/2014/12/09/us-sony-cybersecurity-costs-idUSKBN0JN2L020141209 http://www.reuters.com/article/2014/12/09/us-sony-cybersecur...) once you count the downtime involved and potential lawsuits, settlements, and other fallout over the breach of information. IIRC there were some embarrassing emails released regarding some Hollywood big-wigs, for example. It should be a huge cautionary tale for any big organization that doesn't have good internal security, but unfortunately this isn't the first such case in history, and it almost certainly won't be the last. But that doesn't mean there aren't other smart businesses out there.
    • _yosefk 11y ago
      $15M sounds like a rounding error for Sony. It sounds like a rounding error as well when compared to the cost of brand-name IT solutions when deployed in a company of Sony's size.