Both good points. I happen to think their algorithms are flawed, by the way, but that may be beside the point. And I think they should ponder having an appeals

Both good points. I happen to think their algorithms are flawed, by the way, but that may be beside the point. And I think they should ponder having an appeals process, but again that is at their discretion. They are not a public service or a government agency, they are a private organization with actual concerns about the legitimacy of their user base. I don't think they have the people-power to handle the number of requests they would get in a day. How would you suggest they change that? I entirely agree that the users of Facebook are their product, and really in this case they are doing quality control. A manufacturer of widgets must check the widgets on the way out of the factory door on the way to the consumer to make sure that the widgets are in good working condition. If they are not, they must refund the consumer, or they will lose their reputation as a widget producer and potentially their entire business. The same goes for Facebook. They are selling eye balls and they want to tell their customers, the advertisers, that the eye balls that they are buying are actual people and not robots, scripts, or repeats of other eye balls (people with multiple user accounts under different names_. These algorithms are a quality control mechanism, nothing more nothing less. As for the question of mistreating potential customers. That is a complex question. I would say there are probably numerous companies that do not advertise with Facebook because of how they treat users. On the other hand, there are obviously enough advertisers who don't care at all how Facebook treats their users and will throw piles of money their way to show their ads. Ultimately I would imagine that most advertisers who do spend money with Facebook want two things. First they want real, vetted users. They would probably prefer that Facebook screw up some minor tiny fraction of their users base in the hopes of cleaning up the exceptional majority of "ad reading" users. Second, advertisers want people who will open their ads. Click through rates on Facebook are abysmal as it is. Having real, vetted users in theory should raise they rate, not lower it.