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As a longtime GA user, I checked out MixPanel extensively to see if it was worth switching. I can't find anything that MixPanel does that can't also be done wi

As a longtime GA user, I checked out MixPanel extensively to see if it was worth switching. I can't find anything that MixPanel does that can't also be done with GA. You can track any event in GA by calling pageTracker._trackPageview('page/here') with JS when the event takes place. It's just as easy as setting up a tracking event in MixPanel. Plus, the segmentation and analytics are far more rich in GA. And you can also tie it in with Google Website Optimizer, which makes multivariate testing easier. GA tries to appeal to non-coders, so they don't widely publicize their ability to track custom events. But the functionality is there, and it works great. When you consider the fact that GA has more comprehensive analytics and is free (jacquesm you're right on target...MixPanel's is bewilderingly expensive) the choice is a no-brainer. I love startups that are trying to innovate in web analytics. The MixPanel folks have clearly put a lot of time and thought into their app. But they have a long way to go before they can compete with GA.

qeorge 17y ago
I've been frustrated with GA's new event tracking actually, and was going to try Mixpanel as an alternative. Here's my qualms with GA's events, maybe you've been able to work around them? 1) It doesn't tell me which page the event happened on 2) You've only got 3/4 pieces of data you can send (category, action, and an optional key/value pair). Even if you shove data into fields where it doesn't belong (i.e. category), its hard to send all the info I want. As Mixpanel will allow me to send as many fields as I need, it looks like the right solution. However, as jaquesm noted, its just too expensive. I'm frustrated enough that I've considered rolling my own event tracking, but I'd much rather find an existing solution that works and won't break the bank.

qeorge 17y ago

I've been frustrated with GA's new event tracking actually, and was going to try Mixpanel as an alternative. Here's my qualms with GA's events, maybe you've been able to work around them? 1) It doesn't tell me which page the event happened on 2) You've only got 3/4 pieces of data you can send (category, action, and an optional key/value pair). Even if you shove data into fields where it doesn't belong (i.e. category), its hard to send all the info I want. As Mixpanel will allow me to send as many fields as I need, it looks like the right solution. However, as jaquesm noted, its just too expensive. I'm frustrated enough that I've considered rolling my own event tracking, but I'd much rather find an existing solution that works and won't break the bank.