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This is all from first-hand experience. I've been intimately involved with the Platform since its first launch and know most of the companies in the top 20. F
by jfarmer 17y ago
This is all from first-hand experience. I've been intimately involved with the Platform since its first launch and know most of the companies in the top 20.
Facebook has the destination site they want. You are not going to help them build it. The second you become even marginally inconvenient they will pay attention to everything you do and shut down your app without a second thought if they think it's in their interests.
They did it to Slide (Top Friends) and Zynga (FishVille). They will do it to you as soon as you even approach that level of success.
This isn't a condemnation. It's just the cost of doing business on the Facebook Platform. I like the fact that Facebook's motives are so transparent because (unlike Google) it makes it easy to anticipate how they'll react. They're completely rational and self-interested (for the most part -- the original live feed was a mistake, as was Beacon).
It's clear that Facebook has cared more about Connect than the Platform for a long time; at least a year. This latest change just formalizes it and finally incentivizes developers to build on Connect rather than the Platform.
See Scott Rafer's presentation "The Facebook Platform is Dead" from last October, where he predicts all of this.
But keep in mind, once Facebook has the Network they want, they're going to do the exact same thing they did on the Platform.
You are not safe there. If you're building on Facebook Connect you need an escape plan from Day 1.
Facebook giveth and Facebook taketh, and they will take.
- rykov 17y agoYep. Every developer/company that attaches itself to a larger platform (Apple Appstore, Facebook, etc) needs to ask "What would I do in the future if I were <platform company>?" and then build a strategy to account for that. Company-sponsored platforms are self-interested moving targets just like everything else in business. Just something to think about when you're coding iFartVille 3000.