Hmm, unless I'm missing something, neither of the references you provided support the hypothesis of a generational change. The one study looked at reading pref

Hmm, unless I'm missing something, neither of the references you provided support the hypothesis of a generational change. The one study looked at reading preferences of 16-24 year olds and found 62% prefer paper. The other study analyzed reading behaviours (not preferences) of 18-34 year olds, finding 64% (UK)/79% (US) read a paper book in the previous year. Now, from behaviour let's say we can infer preference. In that case the second study found that an overwhelming majority of 18-34 year olds read print books in the last year, which seems to align with 16-24 year old preferences (though, again, it only speaks to behaviour not preference). That would seem to refute the idea that there's a generational difference at play, here. Of course, I could be missing some key point. It wouldn't be the first time.