We independently conceived of Hurl's approach. It looked like this: http://imgur.com/Th9yi http://imgur.com/Th9yi Maybe it was just a function of our design, b

We independently conceived of Hurl's approach. It looked like this: http://imgur.com/Th9yi http://imgur.com/Th9yi Maybe it was just a function of our design, but the feedback was that people didn't read and thought it was a login-only form. People are just conditioned to seeing long sign-up forms. A username/password pair just screams "login"! There is enough innovation in the rest of our app to worry about, we didn't also need to be re-inventing authentication. Our login and sign-up forms are now on two separate pages and we added "Remember me" and "Confirm password" to the respective pages. Both pages have a link to the other. We're trying to funnel users through the workflow such that we can present the correct page the vast majority of the time. For example, many features can be tried before making an account, but you get to them by clicking "try it now". Once you have an account, you get to them from your dashboard. This way, we can reasonably assume a user is new if they aren't authenticated already when they go to use such a feature.