Loathe it. It's a gimmick. First one I saw was 'cool'. Useless, but fun to see. Now I battle it. Are you scrolled halfway between this animation and that one?

Loathe it. It's a gimmick. First one I saw was 'cool'. Useless, but fun to see. Now I battle it. Are you scrolled halfway between this animation and that one? Good luck, things are halfway animated, or block things, and my attention is drawn from the information to this stupid moving thing. It is somewhat more reasonable with a touch screen; either my laptop or phone, but I don't tend to do serious browsing on my phone anyway (I ain't a young'un, and my eyesight doesn't reward such activities). At least it is better than the text on top of an image thing that used to be the rage (thanks Wired!) which made the page impossible to read.