Yes, I find it very interesting that the publishers in this trial said their content and their ads are an "inseparable unit" and still they do deliver the conte

Yes, I find it very interesting that the publishers in this trial said their content and their ads are an "inseparable unit" and still they do deliver the content to visitors with adblockers. They could block users with adblockers or they could just circumvent the adblockers. Many sites already show alternative content where blocked ads would have been. All you cannot do is to link through central ad-markets. Thats easily blockable. But a direct link to advertisers can never be blocked. Because the adblocker cannot know if the link to some site was paid for or not. I can understand that Google does not dare to go this way with adsense. If adblock would decide to block ads on googles own websites, billions of yearly revenue would go up in smoke. But other publishers, who are not in bed with adblockers, should probably try linking directy to advertisers. At least as alternative content, when the ad-market ads are blocked. A startup that creates a market for direkt-linking-ads could become huge.