I disagree. I would argue that the MMO industry (World of Warcraft, et al.) essentially makes its living selling scare virtual goods. The game is a marketing

I disagree. I would argue that the MMO industry (World of Warcraft, et al.) essentially makes its living selling scare virtual goods. The game is a marketing adventure for the scare virtual goods. Customers are elated when they manage to get an artificially scarce good and happily pay for the chance to obtain them.