Some very good points. Most of this advice is more relevant for latter stage companies and it's an important distinction to make. Founders often make the mista

Some very good points. Most of this advice is more relevant for latter stage companies and it's an important distinction to make. Founders often make the mistake of hiring closers (the kind of sales people this article describes) too early. They should really be looking for biz dev types who can go out and identify target markets, quality referral channels and refine the pitch to be eventually handed off to a true "sales person."