Yes, price is controlled by supply and demand - and I'm describing an increase in demand. And just like any other competitive marketplace the price will rise w

Yes, price is controlled by supply and demand - and I'm describing an increase in demand. And just like any other competitive marketplace the price will rise when demand rises. When Glenn Beck writes his next book he will shop it to the publisher who pays him the most money - competition between publishers means the amount he receives will be proportional to the revenue the publisher can generate.