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Major League Baseball's MLB Advanced Media Is a Quiet Digital Giant

29 points by bruceb 12y ago

bruceb 12y ago
For those who don't know after last years Game of Thrones debacle, HBO now uses MLB's infrastructure to run HBO Now.
aaronbrethorst 12y ago
I'm surprised that article didn't mention this: http://www.geekwire.com/2014/internal-memo-hbo-cto-otto-berkes-explains-abrupt-resignation/ http://www.geekwire.com/2014/internal-memo-hbo-cto-otto-berk...
remarkEon 12y ago
In the years since lost Giants fans figured out how to get their fix, Major League Baseball (and other live sports, resistant as they are to recording) have kept fans subscribing to cable when they otherwise would be perfectly happy to cut the cord. Weird. MLB.tv was the reason I finally did cut the cord. Once you get around the blackouts, you get all the baseball you can handle.
- donchipotle 12y ago
  How do you get around the blackouts? I've never signed up because it won't let me watch my team's games. EDIT: well the article mentions masking your IP, was that what you were talking about?
slg 12y ago
I wonder if MLBAM would get more publicity (especially in this community) if it wasn't tied to Major League Baseball. According to the article they had 60 million stream on opening day which seems to be a multiple of Twitch's record for a single day. But since MLBAM is a private company that has no intention of ever being acquired or getting an IPO, it is mostly ignored in this space even though it might have a bigger industry impact that many companies we focus on.
- mmanfrin 12y ago
  I believe they're handling the tech for a lot of other video streaming services (like HBO Now). It's a private company, but they are owned by the teams, and they are perfectly fine making extra money from it I imagine :]
  - deleted 12y ago
    [deleted]
rhino369 12y ago
I just subscriber to the audio portion of the MLB.tv but it is a great service.
RyJones 12y ago
I wish NASCAR would take an MLB-like stance to races. NASCAR's efforts are pathetic and insultingly expensive for what little you get.
earless1 12y ago
I posed this comment the other day on another thread, but it is also relevant here At AWS Re:Invent last year someone from the MLB gave a great presentation[1] on technology usage in baseball and its benefits. It really opened up my eyes to a whole segment that I had never really considered. [1] - https://www.youtube.com/watch?v=847HY-JATrs https://www.youtube.com/watch?v=847HY-JATrs

29 points by bruceb 12y ago

For those who don't know after last years Game of Thrones debacle, HBO now uses MLB's infrastructure to run HBO Now.

I'm surprised that article didn't mention this: http://www.geekwire.com/2014/internal-memo-hbo-cto-otto-berkes-explains-abrupt-resignation/ http://www.geekwire.com/2014/internal-memo-hbo-cto-otto-berk...

remarkEon 12y ago

In the years since lost Giants fans figured out how to get their fix, Major League Baseball (and other live sports, resistant as they are to recording) have kept fans subscribing to cable when they otherwise would be perfectly happy to cut the cord. Weird. MLB.tv was the reason I finally did cut the cord. Once you get around the blackouts, you get all the baseball you can handle.

donchipotle 12y ago
How do you get around the blackouts? I've never signed up because it won't let me watch my team's games. EDIT: well the article mentions masking your IP, was that what you were talking about?

slg 12y ago

I wonder if MLBAM would get more publicity (especially in this community) if it wasn't tied to Major League Baseball. According to the article they had 60 million stream on opening day which seems to be a multiple of Twitch's record for a single day. But since MLBAM is a private company that has no intention of ever being acquired or getting an IPO, it is mostly ignored in this space even though it might have a bigger industry impact that many companies we focus on.

mmanfrin 12y ago
I believe they're handling the tech for a lot of other video streaming services (like HBO Now). It's a private company, but they are owned by the teams, and they are perfectly fine making extra money from it I imagine :]
- deleted 12y ago
  [deleted]

rhino369 12y ago

I just subscriber to the audio portion of the MLB.tv but it is a great service.

RyJones 12y ago

I wish NASCAR would take an MLB-like stance to races. NASCAR's efforts are pathetic and insultingly expensive for what little you get.

earless1 12y ago

I posed this comment the other day on another thread, but it is also relevant here At AWS Re:Invent last year someone from the MLB gave a great presentation[1] on technology usage in baseball and its benefits. It really opened up my eyes to a whole segment that I had never really considered. [1] - https://www.youtube.com/watch?v=847HY-JATrs https://www.youtube.com/watch?v=847HY-JATrs