The point about too many choices is just not true. I have a few online stores I purchase from. And eBay. Sometimes Amazon, but me living in Canada means that it

The point about too many choices is just not true. I have a few online stores I purchase from. And eBay. Sometimes Amazon, but me living in Canada means that it's mostly restricted to books. The average online store is so badly put together that it is the equivalent of shopping in a dirty dark alley in terms of confidence :) So, I don't. I find I keep going back to the same stores over and over. eBay wins because there is a buyer protection scheme in place. The the point about thousands of stores to purchase from only holds for items costing less than I'd care about losing.