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I mean, that was the deal, right? He played his strengths. He knew he'd make Vitamin Water a mint, so he took an equity stake to promote their product. Fame
by jfarmer 17y ago
I mean, that was the deal, right? He played his strengths.
He knew he'd make Vitamin Water a mint, so he took an equity stake to promote their product.
Fame is a kind of capital (social capital).
- kyro 17y agoBoth replies are making it out to be like I said the deal was stupid. It was a very smart move on his part leveraging his fame to reap such huge rewards. The debate was whether his fame had anything to do with it, and it did. He would not have been able to make such a move had he not been famous. The fame made it possible and easier for him. You or I certainly wouldn't have been able to effectively promote such a product based on our own personal brands. That's all I'm saying.
- FreeRadical 17y agoBut the set of all other similar celebs potentially had the same opportunity but didn't take it.