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vitamin water got famous because he was already famous. as its easy to make money when you are already rich..its easy to make your products famous when you are
by Omnipresent 17y ago
vitamin water got famous because he was already famous. as its easy to make money when you are already rich..its easy to make your products famous when you are famous to begin with
- bugs 17y agoIt depends on how rich and what type of famous/following you have though because I doubt people would fancy buying water from Bill Gates or Donald Trump. (Even if it wasn't immediately obvious who was selling said water once word gets out it all goes down the hole)
- anigbrowl 17y agoYeah, but he wasn't born famous. For that matter, I had no idea he put money into vitamin water, it doesn't even remotely overlap with his personal branding.
- zaidf 17y agoHe promoted it and made ~400M when it sold to Coke. The parent poster's comment does not give 50 Cent enough credit. 50 Cent didn't just become "more" rich from being rich, be became significantly more rich. While the former may be common(as endorsement deals are), the latter isn't(where the celebrity involved walks away with hundreds of mil).
- kyro 17y agoRight, but it's still because he was already famous. You can argue about what constitutes 'more rich' and 'significantly more rich', but at the end of the day, his already earned fame was probably the biggest reason to him being successful with that venture.
- jfarmer 17y agoI mean, that was the deal, right? He played his strengths. He knew he'd make Vitamin Water a mint, so he took an equity stake to promote their product. Fame is a kind of capital (social capital).
- kyro 17y agoBoth replies are making it out to be like I said the deal was stupid. It was a very smart move on his part leveraging his fame to reap such huge rewards. The debate was whether his fame had anything to do with it, and it did. He would not have been able to make such a move had he not been famous. The fame made it possible and easier for him. You or I certainly wouldn't have been able to effectively promote such a product based on our own personal brands. That's all I'm saying.
- FreeRadical 17y agoBut the set of all other similar celebs potentially had the same opportunity but didn't take it.
- ellyagg 17y agoHe traded off his fame in a spectacular way that I don't see the truckloads of other famous people doing.
- zaidf 17y agoits easy to make your products famous when you are famous to begin with If that was true, every celebrity would be making few hundred mil from endorsement deals. Not just a few like 50 Cent.
- kyro 17y ago50 Cent took his payment in company stock, that's why his pay out was so huge. I'm sure if other celebrities followed suit, they'd see similar returns.
- zaidf 17y agoExactly, that makes him different from the average famous person:)
- aaronbrethorst 17y agothat, and 9 scars from bullet holes.
- dzlobin 17y ago50 has also invested in a few startups! I know one startup where he is a major investor, and I've heard of a few others.