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"Middle men exist to reduce the cost of getting a product from A to B" This isn't the whole story. Good middle men also add value in any number of ways (editor
by arihelgason 17y ago
"Middle men exist to reduce the cost of getting a product from A to B"
This isn't the whole story. Good middle men also add value in any number of ways (editorialising, structuring relationships, adding trust).
Disintermediation isn't always the answer. Becoming a better middle man sometimes is.
- psranga 17y agoIMHO, all of the supposed advantages of a middleman can be provided by an optional (important word) neutral third party (cnet downloads.com virus free downloads for example). I agree with the article, I see very little value in middlemen.
- Wump 17y agoAgree. Advertising networks are middle men. So, Google is one of the biggest, most successful, and most useful middle men in history.