First-first: Friend-of-a-Friend (FoaF). (I didn't have enough of the right kind of friends...) First-rebooted: Snagged from first/large customer Second: Snagg

First-first: Friend-of-a-Friend (FoaF). (I didn't have enough of the right kind of friends...) First-rebooted: Snagged from first/large customer Second: Snagged from the Series A VC team mid-transaction (that was weird) Everything else: sometimes my accumulated acquaintance list, sometimes FoaF, and often from a planning-stage target-market customer.