3 ms·
saas companies are a little tricker to value. Acquiring customers for say 1/3 of the clv is a great deal for a saas business but will show up as big losses bec
by x0x0 12y ago
saas companies are a little tricker to value. Acquiring customers for say 1/3 of the clv is a great deal for a saas business but will show up as big losses because the acquisition cost is paid out up front while the revenue is earned monthly over the account life.
see eg http://a16z.com/2014/05/13/understanding-saas-valuation-primer/ http://a16z.com/2014/05/13/understanding-saas-valuation-prim...
if those customers are sticky, box should do well for themselves; if not, they're in trouble